High-tech Marketing: Fact or Fiction

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Original language	English
Pages (from-to)	91-104
Journal	Liiketaloudellinen aikakauskirja
Volume	54
Issue number	1
Publication status	Published - 2005
MoE publication type	A1 Journal article-refereed

Cite this

@article{a5953d5ae5b1478ea26aebdc51191983,

title = "High-tech Marketing: Fact or Fiction",

author = "K. Gronhaug and K. M{\"o}ller",

year = "2005",

language = "English",

volume = "54",

pages = "91--104",

journal = "Liiketaloudellinen aikakauskirja",

issn = "0024-3469",

publisher = "Liiketaloustieteellinen yhdistys",

number = "1",

}