Hi-Tech Marketing: Fact of Fiction?

K Gronhaug, K. Möller

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationMarketing of High-Tech Products and Services
EditorsK. Suresh
Pages3-20
Publication statusPublished - 2007
MoE publication typeA3 Part of a book or another research book

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