Heterogeneity in the effects of online persuasion

Maurits Kaptein, Dean Eckles

Research output: Contribution to journalArticleScientificpeer-review

50 Citations (Scopus)
Original languageEnglish
Pages (from-to)176-188
JournalJOURNAL OF INTERACTIVE MARKETING
Volume26
Issue number3
DOIs
Publication statusPublished - 2012
MoE publication typeA1 Journal article-refereed

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