Heritage and the quest for authenticity

Fernando Pinto Santos, Anne Rindell, Ana Pinto Lima

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication9th Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group, Hatfield, U. K., 9-11 April, 2014
PublisherHertfordshire Business School
Publication statusPublished - 2014
MoE publication typeA4 Article in a conference publication

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