Guidelines for finding Lead user like behavior for latent need discovery

Katja Hölttä-Otto, Sujithra Raviselvam

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

7 Citations (Scopus)


Lead users, users that have a need before the general population and that may even have invented a way to solve the need or problem have been proven excellent sources for innovation. However, traditionally these lead users are the top of their field experts or extreme sportsmen and thus few in numbers and hard to find. In this paper we propose potentially useful dimensions for finding greater numbers of users that exhibit lead user like behavior. Three of these dimensions are experimentally tested. Results show that the tested dimensions of ability, age, and degree of development in deed help in finding people with lead user like ability to express latent needs, needs that are shared with but not originally found in regular users.

Original languageEnglish
Title of host publicationProceedings of NordDesign, NordDesign 2016
ISBN (Electronic)9781904670803
Publication statusPublished - 2016
MoE publication typeA4 Article in a conference publication
EventNordDesign Conference - NTNU, Espoo, Finland
Duration: 27 Aug 201429 Aug 2014
Conference number: 10


ConferenceNordDesign Conference
Abbreviated titleNorddesign
Internet address


  • Innovation
  • Lead user
  • Need finding
  • User centred


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