Graphic Designer Wanted: A Document Analysis of the Described Skill Set of Graphic Designers in Job Advertisements from the United Kingdom

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@article{f36258905a0c449fa418f09078669636,
title = "Graphic Designer Wanted: A Document Analysis of the Described Skill Set of Graphic Designers in Job Advertisements from the United Kingdom",
abstract = "The present study investigates what skill set employers expect from graphic designers, based on a document analysis of 1,406 job advertisements from the United Kingdom. In organising the statements made in the advertisements, we describe the skill set of graphic designers in three main areas: (1) what graphic designers are expected to deliver (competence areas), (2) what graphic designers are expected to know (knowledge and skills), and (3) what personal characteristics graphic designers are expected to have. In analysing advertisements for different types of positions, we compared how employers articulate their interests at different levels of seniority (junior, middle, and senior) and for different types of positions (internal and external to a company). The results of our study suggest that employers seek a varied skill set from graphic designers and that the relevance of different skills partly depends on the position advertised. Based on our findings, we discuss implications for design education and practice in terms of how expertise in graphic design is articulated, studied and taught.",
keywords = "Design education , Design knowledge, graphic design, Job advertisements, United Kingdom",
author = "{Nicoletti Dziobczenski}, Paulo and Oscar Person",
year = "2017",
month = "8",
day = "31",
language = "English",
volume = "11",
pages = "41--55",
journal = "International Journal of Design",
issn = "1991-3761",
number = "2",

}

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TY - JOUR

T1 - Graphic Designer Wanted

T2 - A Document Analysis of the Described Skill Set of Graphic Designers in Job Advertisements from the United Kingdom

AU - Nicoletti Dziobczenski, Paulo

AU - Person, Oscar

PY - 2017/8/31

Y1 - 2017/8/31

N2 - The present study investigates what skill set employers expect from graphic designers, based on a document analysis of 1,406 job advertisements from the United Kingdom. In organising the statements made in the advertisements, we describe the skill set of graphic designers in three main areas: (1) what graphic designers are expected to deliver (competence areas), (2) what graphic designers are expected to know (knowledge and skills), and (3) what personal characteristics graphic designers are expected to have. In analysing advertisements for different types of positions, we compared how employers articulate their interests at different levels of seniority (junior, middle, and senior) and for different types of positions (internal and external to a company). The results of our study suggest that employers seek a varied skill set from graphic designers and that the relevance of different skills partly depends on the position advertised. Based on our findings, we discuss implications for design education and practice in terms of how expertise in graphic design is articulated, studied and taught.

AB - The present study investigates what skill set employers expect from graphic designers, based on a document analysis of 1,406 job advertisements from the United Kingdom. In organising the statements made in the advertisements, we describe the skill set of graphic designers in three main areas: (1) what graphic designers are expected to deliver (competence areas), (2) what graphic designers are expected to know (knowledge and skills), and (3) what personal characteristics graphic designers are expected to have. In analysing advertisements for different types of positions, we compared how employers articulate their interests at different levels of seniority (junior, middle, and senior) and for different types of positions (internal and external to a company). The results of our study suggest that employers seek a varied skill set from graphic designers and that the relevance of different skills partly depends on the position advertised. Based on our findings, we discuss implications for design education and practice in terms of how expertise in graphic design is articulated, studied and taught.

KW - Design education

KW - Design knowledge

KW - graphic design

KW - Job advertisements

KW - United Kingdom

M3 - Article

VL - 11

SP - 41

EP - 55

JO - International Journal of Design

JF - International Journal of Design

SN - 1991-3761

IS - 2

ER -

ID: 15008585