Graphic design history of brand as key strategic element

Fernando Pinto Santos; Toni-Matti Karjalainen

Graphic design history of brand as key strategic element

Fernando Pinto Santos, Toni-Matti Karjalainen

Department of Management Studies

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	International Conference of the European Academy of Design (EAD), Gothenburg, Sweden, April 17-19, 2013
Publisher	European Academy of Design (EAD)
ISBN (Print)	978-91-979541-5-0
Publication status	Published - 2013
MoE publication type	A4 Conference publication

Cite this

@inproceedings{a39f25beab964c309b4579c2b0fd25fc,

title = "Graphic design history of brand as key strategic element",

author = "Santos, {Fernando Pinto} and Toni-Matti Karjalainen",

year = "2013",

language = "English",

isbn = "978-91-979541-5-0",

booktitle = "International Conference of the European Academy of Design (EAD), Gothenburg, Sweden, April 17-19, 2013",

publisher = "European Academy of Design (EAD)",

address = "United Kingdom",

}

Graphic design history of brand as key strategic element. / Santos, Fernando Pinto; Karjalainen, Toni-Matti.
International Conference of the European Academy of Design (EAD), Gothenburg, Sweden, April 17-19, 2013. European Academy of Design (EAD), 2013.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review