"Good" case research in industrial marketing: Insights from research practice

Rebecca Piekkari, E. Plakoyiannaki, C. Welch

Research output: Contribution to journal › Article › Scientific › peer-review

281 Citations (Scopus)

Original language	English
Pages (from-to)	109-117
Journal	Industrial Marketing Management
Volume	39
Issue number	1
DOIs	https://doi.org/10.1016/j.indmarman.2008.04.017
Publication status	Published - 2010
MoE publication type	A1 Journal article-refereed

Access to Document

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