"Good" case research in industrial marketing: Insights from research practice

R. Piekkari, E. Plakoyiannaki, C. Welch

Research output: Contribution to journalArticleScientificpeer-review

176 Citations (Scopus)
Original languageEnglish
Pages (from-to)109-117
JournalIndustrial Marketing Management
Volume39
Issue number1
DOIs
Publication statusPublished - 2010
MoE publication typeA1 Journal article-refereed

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