Globalizing Internationals: Standardization of Product and Marketing Strategies in the ICT Field

P. Gabrielsson, M. Gabrielsson

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationInternationalization.Firm Strategies and Management
EditorsC. Wheeler, F. McDonald, I. Greaves
Place of PublicationBasingstoke
PublisherPALGRAVE MACMILLAN
Pages100-119
ISBN (Print)1403906718
Publication statusPublished - 2003
MoE publication typeA3 Part of a book or another research book

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