Globalizing Internationals: Standardization of Product and Marketing Strategies in the ICT Field

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Internationalization.Firm Strategies and Management
Editors	C. Wheeler, F. McDonald, I. Greaves
Place of Publication	Basingstoke
Publisher	PALGRAVE MACMILLAN
Pages	100-119
ISBN (Print)	1403906718
Publication status	Published - 2003
MoE publication type	A3 Part of a book or another research book

SFX availability

@inbook{40fb648aa3974dc792ba51d0bac5767f,

title = "Globalizing Internationals: Standardization of Product and Marketing Strategies in the ICT Field",

author = "P. Gabrielsson and M. Gabrielsson",

year = "2003",

language = "English",

isbn = "1403906718",

pages = "100--119",

editor = "C. Wheeler and F. McDonald and I. Greaves",

booktitle = "Internationalization.Firm Strategies and Management",

publisher = "PALGRAVE MACMILLAN",

address = "United States",

}

Internationalization.Firm Strategies and Management. ed. / C. Wheeler; F. McDonald; I. Greaves. Basingstoke : PALGRAVE MACMILLAN, 2003. p. 100-119.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Globalizing Internationals: Standardization of Product and Marketing Strategies in the ICT Field

AU - Gabrielsson, P.

AU - Gabrielsson, M.

PY - 2003

Y1 - 2003

M3 - Chapter

SN - 1403906718

SP - 100

EP - 119

BT - Internationalization.Firm Strategies and Management

A2 - Wheeler, C.

A2 - McDonald, F.

A2 - Greaves, I.

PB - PALGRAVE MACMILLAN

CY - Basingstoke

ER -