| Original language | English |
|---|---|
| Title of host publication | Internationalization.Firm Strategies and Management |
| Editors | C. Wheeler, F. McDonald, I. Greaves |
| Place of Publication | Basingstoke |
| Publisher | PALGRAVE MACMILLAN |
| Pages | 100-119 |
| ISBN (Print) | 1403906718 |
| Publication status | Published - 2003 |
| MoE publication type | A3 Part of a book or another research book |
Globalizing Internationals: Standardization of Product and Marketing Strategies in the ICT Field
P. Gabrielsson, M. Gabrielsson
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review