Globalizing Internationals: Product Strategies of ICT manufacturers

P. Gabrielsson, M. Gabrielsson, J. Darling, R. Luostarinen

Research output: Contribution to journal › Article › Scientific › peer-review

20 Citations (Scopus)

Original language	English
Pages (from-to)	650-671
Journal	INTERNATIONAL MARKETING REVIEW
Volume	23
Issue number	6
Publication status	Published - 2006
MoE publication type	A1 Journal article-refereed

Cite this

@article{8d64242253c243978676c6c2279506fd,

title = "Globalizing Internationals: Product Strategies of ICT manufacturers",

author = "P. Gabrielsson and M. Gabrielsson and J. Darling and R. Luostarinen",

year = "2006",

language = "English",

volume = "23",

pages = "650--671",

journal = "INTERNATIONAL MARKETING REVIEW",

issn = "0265-1335",

number = "6",

}