Globalization and Marketing Strategies of Born Globals in SMOPECs

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93 Citations (Scopus)

Original language	English
Pages (from-to)	773-801
Journal	THUNDERBIRD INTERNATIONAL BUSINESS REVIEW
Volume	48
Issue number	6
Publication status	Published - 2006
MoE publication type	A1 Journal article-refereed

Cite this

@article{53b3e49f15d2418583da69097b098ec9,

title = "Globalization and Marketing Strategies of Born Globals in SMOPECs",

author = "R. Luostarinen and M. Gabrielsson",

year = "2006",

language = "English",

volume = "48",

pages = "773--801",

journal = "THUNDERBIRD INTERNATIONAL BUSINESS REVIEW",

issn = "1096-4762",

publisher = "John Wiley and Sons Inc.",

number = "6",

}