| Original language | Finnish |
|---|---|
| Title of host publication | Pitsaus, Markkinointiteesejä tuhansien Järvisten maasta |
| Editors | V. Voipio |
| Place of Publication | Jyväskylä |
| Publisher | Mainostajien Liitto |
| Pages | 231-237 |
| ISBN (Print) | 9525262278 |
| Publication status | Published - 2006 |
| MoE publication type | A3 Book section, Chapters in research books |
Globalisaatio ja toimialamurros
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review