Global Marketing Strategies of Born Globals and Globalising Internationals in the ICT Field

M. Gabrielsson, P. Gabrielsson

Research output: Contribution to journalArticleScientificpeer-review

27 Citations (Scopus)
Original languageEnglish
Pages (from-to)123-145
JournalJOURNAL OF EUROMARKETING
Volume12
Issue number3/4
Publication statusPublished - 2003
MoE publication typeA1 Journal article-refereed

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