Global Key Account as a Vehicle for Diffusing Subsidiary Initiatives in Multinational Companies

Jouni Lyly-Yrjänäinen, Petri Suomala, Olavi Uusitalo

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication3rd International Conference on Business Market Management. St.Gallen, Switzerland
Publication statusPublished - 2008
MoE publication typeA4 Article in a conference publication

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