Global key account as a vehicle for diffusing subsidiary initiatives in multinational companies

J. Lyly-Yrjänäinen, P. Suomala, O. Uusitalo

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of EBRF 2007, Research Forum to Understand Business in Knowledge Society
PublisherTampere University of Technology and University of Jyväskylä
Number of pages10
ISBN (Print)978-952-15-1885-0
Publication statusPublished - 2007
MoE publication typeA4 Article in a conference publication

Cite this