Generative mechanisms in project marketing - an agenda for inquiry

Jaakko Aspara, Joel Hietanen, Pekka Mattila, Antti Sihvonen, Henrikki Tikkanen

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)196-212
JournalJOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: BRIDGING ASIA AND THE WORLD
Volume23
Issue number2
Publication statusPublished - 2013
MoE publication typeA1 Journal article-refereed

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