Gendering Theory in Marketing and Consumer Research

Research output: Book/Report › Anthology › Scientific › peer-review

Keywords

@book{b9f8648e6019457d93e8e95afa11fc04,

title = "Gendering Theory in Marketing and Consumer Research",

keywords = "gender",

author = "Zeynep Arsel and Kirsi Er{\"a}ranta and Johanna Moisander",

year = "2016",

month = dec,

day = "12",

language = "English",

isbn = "9781138237087",

publisher = "Routledge",

address = "United Kingdom",

}