Gay vague advertising - a new way to reach sexual subcultures and mainstream markets

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	EIASM Workshop on Interpretative Consumer Research, May 6-8, 2005, Copenhagen, Denmark
Publisher	European Institute for Advanced Studies in Management (EIASM)
Publication status	Published - 2005
MoE publication type	A4 Article in a conference publication

OpenUrl availability

@inproceedings{11c991f79fc448df9c17f65e76b3f88c,

title = "Gay vague advertising - a new way to reach sexual subcultures and mainstream markets",

author = "I. Mikkonen and L. Uusitalo",

year = "2005",

language = "English",

booktitle = "EIASM Workshop on Interpretative Consumer Research, May 6-8, 2005, Copenhagen, Denmark",

publisher = "European Institute for Advanced Studies in Management (EIASM)",

address = "Belgium",

}

Gay vague advertising - a new way to reach sexual subcultures and mainstream markets. / Mikkonen, I.; Uusitalo, L.
EIASM Workshop on Interpretative Consumer Research, May 6-8, 2005, Copenhagen, Denmark. European Institute for Advanced Studies in Management (EIASM), 2005.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review