Gay vague advertising - a new way to reach sexual subcultures and mainstream markets

I. Mikkonen, L. Uusitalo

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEIASM Workshop on Interpretative Consumer Research, May 6-8, 2005, Copenhagen, Denmark
PublisherEuropean Institute for Advanced Studies in Management (EIASM)
Publication statusPublished - 2005
MoE publication typeA4 Article in a conference publication

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