”Gamification” from the perspective of service marketing

Kai Huotari, Juho Hamari

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationCHI (2011), Vancouver, Canada, May 7-12, 2011
    Publication statusPublished - 2011
    MoE publication typeA4 Article in a conference publication

    Keywords

    • Gamification, games, game design, service marketing, service design, persuasive technologies

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