Fundamental studies in Design-by-Analogy: A focus on domain-knowledge experts and applications to transactional design problems

Diana Moreno, Alberto Hernandez, Kevin N. Otto, Katja Hölttä-Otto, Julie Linsey, Kristin Wood, Adriana Linden

Research output: Contribution to journalArticleScientificpeer-review

80 Citations (Scopus)


Design-by-Analogy (DbA) is recognized for its potential for fostering innovation. Previous work provides insights into how analogies assist in solving problems in engineering design and architecture. However, services currently add more than 65% of global economic value. Designers now face design problems not only in physical systems but transactional as well. This study expands our understanding of design practitioners' cognitive processes by exploring the development of innovative solutions for transactional problems using a DbA approach, via a semantic-word-based ideation method, on a relatively large expert sample size (n = 73) of transactional domain experts. The study shows correlations for semantic solution transfer, quantity of ideation, fixation, novelty and quality when developing solutions for transactional problems by means of DbA methods. © 2013 Elsevier Ltd. All rights reserved.

Original languageEnglish
Pages (from-to)232-272
Number of pages41
JournalDesign Studies
Issue number3
Publication statusPublished - May 2014
MoE publication typeA1 Journal article-refereed


  • concept generation
  • design cognition
  • design methods
  • design problems
  • innovation

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