From walls to experience - servitization of workplaces
Research output: Contribution to conference › Paper › Scientific
- Tampere University of Technology
- Delft University of Technology
The abovementioned changes stimulate many discussions. Corporate real estate professionals, strategic management, ICT and HRM specialists within companies and architecture (spatial) planners have been analysing the development of workplaces. However, the literature on a business perspective of workplaces seems to be scarce. When we talk about mobile workers and the possibility to choose the place to work, we need to discuss about workplace outside single organisation boundaries and look at it as a service offer to knowledge workers. Here, we explore how workplace is commercialized through servitization and how it affects business models of organisations. To answer this, we identify the elements that are added to the value offerings in office space business market.
This study follows multiple case study methodology. The data includes observations of various workplace settings, interviews with mobile workers and service providers. We take business model design approach in order to study business offerings.
The results of this study indicate that the physical space is no longer the central offering in the workplace business; instead, it becomes only a component in it. Other elements such as services and experience are becoming more significant. Academically, the research contributes to the workplace management studies by providing business perspective to a topic previously approach with a more technical and psychological point of view. This study can also support service providers in their quest to make their service provision more flexible.
|Number of pages||17|
|Publication status||Published - Jul 2017|
|Event||European Real Estate Society's Annual Conference - TU Delft, Delft, Netherlands|
Duration: 28 Jun 2017 → 1 Jul 2017
Conference number: 24
|Conference||European Real Estate Society's Annual Conference|
|Period||28/06/2017 → 01/07/2017|
- Workplace, mobile work, business models, servitization, Services