From Mood Boards to Design Drivers: Understanding User Inferences of Environmental Sustainability in the Early Stages of Green Product Development

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationThe 42nd Annual European Marketing Academy Conference, Istanbul 2013
PublisherEuropean Marketing Academy
Publication statusPublished - 2013
MoE publication typeB3 Non-refereed article in conference proceedings
EventEuropean Marketing Academy Annual Conference - Istanbul, Turkey
Duration: 4 Jun 20137 Jun 2013
Conference number: 42
http://www.tassausa.org/Upcoming-Events/Past-Events/item/1470/42nd-European-Marketing-Academy-Conference-in-Istanbul

Conference

ConferenceEuropean Marketing Academy Annual Conference
Abbreviated titleEMAC
CountryTurkey
CityIstanbul
Period04/06/201307/06/2013
Internet address

Cite this