From Mood Boards to Design Drivers: Understanding User Inferences of Environmental Sustainability in the Early Stages of Green Product Development

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationThe 42nd Annual European Marketing Academy Conference, Istanbul 2013
PublisherEuropean Marketing Academy
Publication statusPublished - 2013
MoE publication typeB3 Non-refereed article in conference proceedings
EventEuropean Marketing Academy Annual Conference - Istanbul, Turkey
Duration: 4 Jun 20137 Jun 2013
Conference number: 42


ConferenceEuropean Marketing Academy Annual Conference
Abbreviated titleEMAC
Internet address

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