From Mood Boards to Design Drivers: Understanding User Inferences of Environmental Sustainability in the Early Stages of Green Product Development

Pekka Murto; Markus Ahola; Oscar Person

From Mood Boards to Design Drivers: Understanding User Inferences of Environmental Sustainability in the Early Stages of Green Product Development

Pekka Murto, Markus Ahola, Oscar Person

Department of Design

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific

Original language	English
Title of host publication	The 42nd Annual European Marketing Academy Conference, Istanbul 2013
Publisher	European Marketing Academy (EMAC)
Publication status	Published - 2013
MoE publication type	B3 Non-refereed conference publication
Event	European Marketing Academy Annual Conference - Istanbul, Türkiye Duration: 4 Jun 2013 → 7 Jun 2013 Conference number: 42 http://www.tassausa.org/Upcoming-Events/Past-Events/item/1470/42nd-European-Marketing-Academy-Conference-in-Istanbul

Conference

Conference	European Marketing Academy Annual Conference
Abbreviated title	EMAC
Country/Territory	Türkiye
City	Istanbul
Period	04/06/2013 → 07/06/2013
Internet address	http://www.tassausa.org/Upcoming-Events/Past-Events/item/1470/42nd-European-Marketing-Academy-Conference-in-Istanbul

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

@inproceedings{00cb554da84f46e69b77192453ac28d6,

title = "From Mood Boards to Design Drivers: Understanding User Inferences of Environmental Sustainability in the Early Stages of Green Product Development",

author = "Pekka Murto and Markus Ahola and Oscar Person",

note = "VK: T20404; European Marketing Academy Annual Conference, EMAC ; Conference date: 04-06-2013 Through 07-06-2013",

year = "2013",

language = "English",

booktitle = "The 42nd Annual European Marketing Academy Conference, Istanbul 2013",

publisher = "European Marketing Academy (EMAC)",

address = "Belgium",

url = "http://www.tassausa.org/Upcoming-Events/Past-Events/item/1470/42nd-European-Marketing-Academy-Conference-in-Istanbul",

}

Murto, P, Ahola, M & Person, O 2013, From Mood Boards to Design Drivers: Understanding User Inferences of Environmental Sustainability in the Early Stages of Green Product Development. in The 42nd Annual European Marketing Academy Conference, Istanbul 2013. European Marketing Academy (EMAC), European Marketing Academy Annual Conference, Istanbul, Türkiye, 04/06/2013.

From Mood Boards to Design Drivers: Understanding User Inferences of Environmental Sustainability in the Early Stages of Green Product Development. / Murto, Pekka; Ahola, Markus; Person, Oscar.
The 42nd Annual European Marketing Academy Conference, Istanbul 2013. European Marketing Academy (EMAC), 2013.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific

TY - GEN

T1 - From Mood Boards to Design Drivers

T2 - European Marketing Academy Annual Conference

AU - Murto, Pekka

AU - Ahola, Markus

AU - Person, Oscar

N1 - Conference code: 42

PY - 2013

Y1 - 2013

M3 - Conference article in proceedings

BT - The 42nd Annual European Marketing Academy Conference, Istanbul 2013

PB - European Marketing Academy (EMAC)

Y2 - 4 June 2013 through 7 June 2013

ER -