From evangelical roots to capitalist returns: Market formation from community beginnings

S. Holloway, D.M. Martin, E. Plant, John Schouten, S. Tillman

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publication17th Academy of Marketing Science World Marketing Congress, Lima, Peru, August 5-8, 2014
EditorsMark D. Groza, Charles B. Ragland
PublisherAcademy of Marketing Science (AMS)
Publication statusPublished - 2015
MoE publication typeD3 Professional conference proceedings

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