From dust to buzz: Reconfiguring space for organization-creation

Ari Kuismin*, Alice Wickström, Joel Hietanen, Saija Katila

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

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In this paper, we examine the relationship between space and entrepreneurship, understood as organization-creation, by drawing on Deleuze and Guattari’s spatial theorizing. Building on an ethnographic study of the Nordic Start-Up Incubator, we focus on the ongoing material, discursive, and affective reconfiguration of space to promote entrepreneurial ‘buzz’. We show how emancipatory promises (smoothings) are entangled with a logic of enterprise (striations), and how this ambiguity is enacted (folds) as organization-creation emerges spatially. This allows us to problematize the distinction often made between entrepreneurial spaces of emancipation and managerial spaces of control and to consider how they may co-constitute each other through subtle twists and turns. We conclude by discussing this multiplicity and ambiguity with regard to the politics of entrepreneurial spaces
Original languageEnglish
Number of pages22
JournalOrganization Studies
Publication statusE-pub ahead of print - 5 Feb 2024
MoE publication typeA1 Journal article-refereed


  • Deleuze and Guattari
  • entrepreneurship
  • ethnography
  • organization-creation
  • space


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