From communality to individuality: Building identity through brand fanaticism

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationInternational Consumer Brand Relationships Conference, Boston, USA, June 4-6, 2012
PublisherSimmons School of Management
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication

Cite this