From categories to categorization: A social perspective on market categorization

Rodolphe Durand, Nina Granqvist, Anna Tyllstro'm

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

36 Citations (Scopus)


The popularity of research into categories has grown in recent decades and shows no sign of abating. This introductory article takes stock of the research into two facets of categorization, addressing it both as a cognitive and a social process. We advocate a rebalance toward the social process of categorization, paying more heed to the entity to be categorized, the actors involved, their acts, and the context and timing, which informs these activities. We summarize the contributions to the volume in relation to these dimensions and briefly discuss avenues for future research.

Original languageEnglish
Title of host publicationFrom Categories to Categorization: Studies in Sociology, Organizations and Strategy at the Crossroads
Number of pages28
ISBN (Electronic)978-1-78714-238-1
ISBN (Print)978-1-78714-239-8
Publication statusPublished - 2017
MoE publication typeA3 Part of a book or another research book


  • Categorization
  • Category
  • Cognition
  • Organization
  • Social process
  • Strategy


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