Focal versus background goals in the choice of investment products: Trading off financial returns for self expression?

Jaakko Aspara, Amitav Chakravarti, Arvid Hoffmann

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication41st European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal, 22-25 May, 2012
PublisherEuropean Marketing Academy (EMAC)
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication

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