|Title of host publication||41st European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal, 22-25 May, 2012|
|Publisher||European Marketing Academy (EMAC)|
|Publication status||Published - 2012|
|MoE publication type||A4 Article in a conference publication|
Focal versus background goals in the choice of investment products: Trading off financial returns for self expression?
Jaakko Aspara, Amitav Chakravarti, Arvid Hoffmann
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review