Focal versus background goals in consumer financial decision-making: trading off financial returns for self-expression?

Jaakko Aspara, Amitav Chakravarti, Arvid Hoffmann

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)
Original languageEnglish
Pages (from-to)1114-1138
JournalEuropean Journal of Marketing
Volume49
Issue number7/8
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed

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