Fit for the future : Garment quality and product lifetimes in a CE context.

The fashion industry is one of the most polluting industrial sectors in the world and its environmental impacts are huge. Garments are produced effectively at a low price, are of low quality, and are used for a very short time before ending up in increasing textile waste streams. One critical aspect in this context is the lifetime of a garment. Short garment lifetimes are the results of low quality
and consumer dissatisfaction, or consumers’ constant search for newness, resulting in the early disposal of garments. This study focused on the issue of garment quality and how it can be connected to product lifetime. The research used a case study approach, including company interviews about working for quality, and aimed to expand on the topic of how quality impacts product lifetimes. Data analysis was conducted according to the principles of descriptive analysis and the discussion expanded to the circular economy context, creating an extended understanding of garment quality in a circular economy.