Firms’ Intentions to Use Non-ownership Services

Kristina Wittkowski, Sabine Benoit (née Moeller), Jochen Wirtz

Research output: Contribution to journalArticleScientificpeer-review

Abstract

In this study, we investigate why companies intend to use nonownership services by conducting qualitative interviews with 10 experts to develop our hypotheses, then using a survey to test them. Our findings show that, as hypothesized, firms’ intentions to use nonownership services are affected by both financial (i.e., tax efficiency and cash and liquid asset management) and nonfinancial (i.e., control over assets and access to the latest technology and tools) factors, with access to the latest technology and tools being the most important driver. Furthermore, we show that the effect that the desire to gain access to the latest technology and tools has on intentions to use nonownership services is enhanced (i.e., moderated) when firms wish to reduce the risk of obsolescence. The hypothesized moderation effect of firm size on the importance of cash and liquid asset management is marginally significant. These findings are an important contribution to the literature, as previous studies have almost exclusively focused on the financial drivers of nonownership service use.
Original languageEnglish
Pages (from-to)171-185
JournalJournal of Service Research
Volume16
Issue number2
Publication statusPublished - 2013
MoE publication typeA1 Journal article-refereed

Keywords

  • nonownership
  • rental/access paradigm
  • financial and nonfinancial drivers
  • business-to-business services
  • leasing

Fingerprint Dive into the research topics of 'Firms’ Intentions to Use Non-ownership Services'. Together they form a unique fingerprint.

  • Cite this

    Wittkowski, K., Benoit (née Moeller), S., & Wirtz, J. (2013). Firms’ Intentions to Use Non-ownership Services. Journal of Service Research, 16(2), 171-185.