Fashionably voluptuous: Normative femininity and resistant performative tactics in fatshion blogs

Anu Harju, Annamari Huovinen

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationGendering Theory in Marketing and Consumer Research
EditorsZeynep Arsel, Kirsi Eräranta, Johanna Moisander
PublisherRoutledge
Edition1
ISBN (Print)9781138237087
Publication statusPublished - 15 Dec 2016
MoE publication typeA3 Part of a book or another research book

Publication series

NameKey Issues in Marketing Management
PublisherRoutledge

Keywords

  • gender, identity, market, fashion, blogging, plus-size, consumer resistance

Cite this