Fashion trade shows as platforms for corporate branding

Elina Koivisto, Pekka Mattila, Heidi Cheng, Kristina Engelvuori

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationGlobal Fashion Management Conference
PublisherGlobal Alliance of Marketing & Management Associations
Pages253-260
DOIs
Publication statusPublished - 2017
MoE publication typeA4 Article in a conference publication
EventGlobal Fashion Management Conference - Vienna, Austria
Duration: 6 Jul 20179 Jul 2017

Publication series

NameGlobal Fashion Management Conference
ISSN (Electronic)2288-825X

Conference

ConferenceGlobal Fashion Management Conference
Abbreviated titleGFMC
CountryAustria
CityVienna
Period06/07/201709/07/2017

Keywords

  • fashion trade show
  • platform
  • corporate branding
  • brand presentation
  • brand story

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