Fashion futures 2040

Cosette M. Joyner Martinez; Katia Dayan Vladimirova; Marta Blazquez; Hanieh Choopani; Sara Gray; Claudia Elisabeth Henninger; Elena Karpova; Kira Matus; Kirsi Niinimäki; Karen Onthank; Meike  Sauerwein; Renu Singh; Stephan Wallaschkowski; Jennifer Whitty

Fashion futures 2040

Cosette M. Joyner Martinez, Katia Dayan Vladimirova, Marta Blazquez, Hanieh Choopani, Sara Gray, Claudia Elisabeth Henninger, Elena Karpova, Kira Matus, Kirsi Niinimäki, Karen Onthank, Meike Sauerwein, Renu Singh, Stephan Wallaschkowski, Jennifer Whitty

Research output: Book/Report › Commissioned report

Abstract

Led by Prof. Cosette Joyner Martinez from Oklahoma State University and Dr. Katia Dayan Vladimirova from the University of Geneva, a working group of 14 researchers from 8 countries around four continents worked for a year-and-a half on a project to imagine how the future(s) of sustainable fashion consumption may look like. We have identified four possible scenarios that would be determined by a combination of efficiency / sufficiency measures and top-down / bottom-up change drivers. Each scenario discusses daily practices of clothing users and the context in 2040.
This report is intended to serve as a conversation starter rather than a prediction of the future. To explore together possible varieties of experiencing fashion sustainably. To encourage a further, more profound discussion around the future of fashion we want to see in our lifetime.

Original language	English
Publisher	Sustainable Fashion Consumption Network
Number of pages	47
Publication status	Published - 5 May 2023
MoE publication type	D4 Published development or research report or study

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title = "Fashion futures 2040",

abstract = "Led by Prof. Cosette Joyner Martinez from Oklahoma State University and Dr. Katia Dayan Vladimirova from the University of Geneva, a working group of 14 researchers from 8 countries around four continents worked for a year-and-a half on a project to imagine how the future(s) of sustainable fashion consumption may look like. We have identified four possible scenarios that would be determined by a combination of efficiency / sufficiency measures and top-down / bottom-up change drivers. Each scenario discusses daily practices of clothing users and the context in 2040.This report is intended to serve as a conversation starter rather than a prediction of the future. To explore together possible varieties of experiencing fashion sustainably. To encourage a further, more profound discussion around the future of fashion we want to see in our lifetime.",

author = "{Joyner Martinez}, {Cosette M.} and Vladimirova, {Katia Dayan} and Marta Blazquez and Hanieh Choopani and Sara Gray and Henninger, {Claudia Elisabeth} and Elena Karpova and Kira Matus and Kirsi Niinim{\"a}ki and Karen Onthank and Meike Sauerwein and Renu Singh and Stephan Wallaschkowski and Jennifer Whitty",

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AU - Joyner Martinez, Cosette M.

AU - Vladimirova, Katia Dayan

AU - Blazquez, Marta

AU - Choopani, Hanieh

AU - Gray, Sara

AU - Henninger, Claudia Elisabeth

AU - Karpova, Elena

AU - Matus, Kira

AU - Niinimäki, Kirsi

AU - Onthank, Karen

AU - Sauerwein, Meike

AU - Singh, Renu

AU - Wallaschkowski, Stephan

AU - Whitty, Jennifer

PY - 2023/5/5

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N2 - Led by Prof. Cosette Joyner Martinez from Oklahoma State University and Dr. Katia Dayan Vladimirova from the University of Geneva, a working group of 14 researchers from 8 countries around four continents worked for a year-and-a half on a project to imagine how the future(s) of sustainable fashion consumption may look like. We have identified four possible scenarios that would be determined by a combination of efficiency / sufficiency measures and top-down / bottom-up change drivers. Each scenario discusses daily practices of clothing users and the context in 2040.This report is intended to serve as a conversation starter rather than a prediction of the future. To explore together possible varieties of experiencing fashion sustainably. To encourage a further, more profound discussion around the future of fashion we want to see in our lifetime.

AB - Led by Prof. Cosette Joyner Martinez from Oklahoma State University and Dr. Katia Dayan Vladimirova from the University of Geneva, a working group of 14 researchers from 8 countries around four continents worked for a year-and-a half on a project to imagine how the future(s) of sustainable fashion consumption may look like. We have identified four possible scenarios that would be determined by a combination of efficiency / sufficiency measures and top-down / bottom-up change drivers. Each scenario discusses daily practices of clothing users and the context in 2040.This report is intended to serve as a conversation starter rather than a prediction of the future. To explore together possible varieties of experiencing fashion sustainably. To encourage a further, more profound discussion around the future of fashion we want to see in our lifetime.

M3 - Commissioned report

BT - Fashion futures 2040

PB - Sustainable Fashion Consumption Network

ER -

Fashion futures 2040

Abstract

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