Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Kyulim Kim, Eunju Ko, Mi-ah Lee, Pekka Mattila, Kyung Hoon Kim

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)350-364
Number of pages15
JournalJournal of Global Scholars of Marketing Science
Volume24
Issue number3
DOIs
Publication statusPublished - 3 Jul 2014
MoE publication typeA1 Journal article-refereed

Keywords

  • consumer response
  • customer equity
  • fashion collaboration
  • luxury brand
  • SPA brand

Cite this