Fashion brand authenticity and its consequences for product management: A holistic marketing approach

Hyunyoung Choi, Eunju Ko, Eunyoung Kim, Pekka Mattila

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Journal	Journal of Product Innovation Management
Publication status	Published - 2013
MoE publication type	A1 Journal article-refereed

Cite this

@article{4ce339ccea134462a3fee7460c5e3837,

title = "Fashion brand authenticity and its consequences for product management: A holistic marketing approach",

author = "Hyunyoung Choi and Eunju Ko and Eunyoung Kim and Pekka Mattila",

year = "2013",

language = "English",

journal = "Journal of Product Innovation Management",

issn = "0737-6782",

publisher = "Wiley",

}