Fan for life?The lifespan of consumer fanaticism

A. Seregina, E. Koivisto, P. Mattila

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationConsumer Culture Theory Conference, Oxford, U. K., August 16-19, 2012
PublisherConsumer Culture Theory (CCT)
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication

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