Original language | English |
---|---|
Title of host publication | Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012 |
Publisher | Korean Academy of Marketing Science (KAMS) |
Publication status | Published - 2012 |
MoE publication type | A4 Article in a conference publication |
Fan for life?The lifespan of consumer fanaticism
A. Seregina, E. Koivisto, P. Mattila
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review