Fan for life?The lifespan of consumer fanaticism

A. Seregina, E. Koivisto, P. Mattila

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012
Publisher	Korean Academy of Marketing Science (KAMS)
Publication status	Published - 2012
MoE publication type	A4 Article in a conference publication

Cite this

@inproceedings{781aca5071c1422498ebe81bd16573ea,

title = "Fan for life?The lifespan of consumer fanaticism",

author = "A. Seregina and E. Koivisto and P. Mattila",

year = "2012",

language = "English",

booktitle = "Global Marketing Conference 2012, Seoul, Republic of Korea, July 19-22, 2012",

publisher = "Korean Academy of Marketing Science (KAMS)",

}