@article{cf8f73bb3d8142fead7843019e7a5f17,
title = "Factors Affecting the Use of Hybrid Media Applications",
keywords = "camera phones, code reading applications, hybrid media, mobile services, printed codes, technology acceptance models, camera phones, code reading applications, hybrid media, mobile services, printed codes, technology acceptance models, camera phones, code reading applications, hybrid media, mobile services, printed codes, technology acceptance models",
author = "Riku Louho and Mika Kallioja and Pirkko Oittinen",
year = "2006",
language = "English",
volume = "35",
pages = "11--21",
journal = "Graphic Arts in Finland",
issn = "1457-9723",
publisher = "Media Industry Research Foundation of Finland",
number = "3",
}