Factors affecting consumer acceptance of innovation - Case of e-reading devices

Sami Kajalo, Matti Mäntymäki, Jari Salo, Juho-Petteri Huhtala, Elina Koivisto, Antti Sihvonen

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Original languageEnglish
Title of host publicationAnnual Conference of the Academy of Innovation and Entrepreneurship, Macau, China, June 8-10, 2012
PublisherTsinghua University
Publication statusPublished - 2012
MoE publication typeA4 Conference publication

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