Facilitating Dynamics of Focus Group Interviews in East Asia: Evidence and Tools by Cross-Cultural Study

Jung-Joo Lee, Kun-Pyo Lee

Research output: Contribution to journalArticleScientificpeer-review

11 Citations (Scopus)

Abstract

Facilitating cultural sensitivity has become a critical issue in user experience design. Although many design solutions attempt to take cultural differences into account, there have been few studies f
Original languageEnglish
JournalInternational Journal of Design
Volume3
Issue number1
Publication statusPublished - 2009
MoE publication typeA1 Journal article-refereed

Keywords

  • Cross-Cultural Study
  • Focus Group Interview
  • Group Dynamics
  • User Research Methods

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