Exploring virtual worlds: success factors in virtual world marketing

H. Tikkanen, J. Hietanen, T. Henttonen, Joonas Rokka

Research output: Contribution to journalArticle

51 Citations (Scopus)
Original languageEnglish
Pages (from-to)1357-1381
JournalManagement Decision
Volume47
Issue number8
Publication statusPublished - 2009
MoE publication typeA1 Journal article-refereed

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