Exploring the dynamics of corporate social responsibility and brand loyalty

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Professional

Original language	English
Title of host publication	American Marketing Association Winter Marketing Educators’ Conference, San Atonio, USA, February 13-15, 2015
Publisher	American Marketing Association
Publication status	Published - 2015
MoE publication type	D3 Professional conference proceedings

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@inproceedings{32969bb96d8344e5821387ab057ce210,

title = "Exploring the dynamics of corporate social responsibility and brand loyalty",

author = "Sami Kajalo and Annukka Jyr{\"a}m{\"a}",

year = "2015",

language = "English",

booktitle = "American Marketing Association Winter Marketing Educators{\textquoteright} Conference, San Atonio, USA, February 13-15, 2015",

publisher = "American Marketing Association",

address = "United States",

}

Exploring the dynamics of corporate social responsibility and brand loyalty. / Kajalo, Sami ; Jyrämä, Annukka.
American Marketing Association Winter Marketing Educators’ Conference, San Atonio, USA, February 13-15, 2015. American Marketing Association, 2015.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Professional