Exploring the dynamics of corporate social responsibility and brand loyalty

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationAmerican Marketing Association Winter Marketing Educators’ Conference, San Atonio, USA, February 13-15, 2015
PublisherAmerican Marketing Association (AMA)
Publication statusPublished - 2015
MoE publication typeD3 Professional conference proceedings

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