Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method

Eunju Ko, Eunha Chun, Sangah Song, Pekka Mattila

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)37-48
Number of pages12
JournalJournal of Global Scholars of Marketing Science
Volume25
Issue number1
DOIs
Publication statusPublished - 2 Jan 2015
MoE publication typeA1 Journal article-refereed

Keywords

  • mood
  • retail therapy
  • semantic network analysis
  • SNS
  • Twitter

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