Exploring fhe Effects of E-mail Marketing on Customer Relationships

M. Merisavo, S. Kajalo, M. Raulas

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	EMAC European Marketing Academy 34th Annual Conference, Milan, Italy, 24-27 May, 2005
Publisher	European Marketing Academy (EMAC)
Publication status	Published - 2005
MoE publication type	A4 Conference publication

Cite this

@inproceedings{9c47336ac5004a9386f9b68ce49b548a,

title = "Exploring fhe Effects of E-mail Marketing on Customer Relationships",

author = "M. Merisavo and S. Kajalo and M. Raulas",

year = "2005",

language = "English",

booktitle = "EMAC European Marketing Academy 34th Annual Conference, Milan, Italy, 24-27 May, 2005",

publisher = "European Marketing Academy (EMAC)",

address = "Belgium",

}