Abstract
This paper examines the key factors that determine consumer adoption of mobile payments in China. A conceptual model is presented by expanding the innovation diffusion theory (IDT), the technology acceptance model (TAM), and the unified theory of acceptance and use of technology (UTAUT). This model is empirically tested through an exploratory study comprising survey questionnaire with respondents in China. The results have shown compatibility, perceived usefulness, interconnection, perceived security, perceived ease of use and payment habit, as important determinants of consumer adoption of mobile payments in China. Additionally, we compare the outcomes with related research in USA, Finland, Korea and Germany. Our study provides important theoretical contributions and related trends on mobile payments in China. The findings have also reflected explanations on why it is difficult to replicate the success of any mobile payment and/or business model from one country to another.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 17th International Academic MindTrek Conference: "Making Sense of Converging Media", MindTrek 2013 |
| Pages | 318-325 |
| Number of pages | 8 |
| Publication status | Published - 2013 |
| MoE publication type | A4 Conference publication |
| Event | MindTrek Conference - Tampere, Finland Duration: 1 Oct 2013 → 4 Oct 2013 Conference number: 17 |
Conference
| Conference | MindTrek Conference |
|---|---|
| Abbreviated title | MindTrek |
| Country/Territory | Finland |
| City | Tampere |
| Period | 01/10/2013 → 04/10/2013 |
Keywords
- Consumer adoption
- Innovation diffusion theory (IDT)
- Mobile financial services
- Mobile payment
- Technology acceptance model (TAM)