Abstract
With advancements made to the Internet, a considerable increase in the number and types of products available online has come. Yet, the large amount of online consumer reviews may present an obstacle to potential buyers. This study proposes a four-dimensional book evaluation system for use by leading online booksellers, thereby enabling potential buyers to form decisions based on differentiated criteria. This book evaluation system was empirically examined by employing a text mining approach and multivariate regression model. The findings here-in may aid in improving the understanding of the construction of online product evaluation systems.
Original language | English |
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Title of host publication | E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life - 10th Workshop on E-Business, WEB 2011, Revised Selected Papers |
Publisher | Springer Verlag |
Pages | 119-129 |
Number of pages | 11 |
Volume | 108 LNBIP |
ISBN (Electronic) | 978-3-642-29873-8 |
ISBN (Print) | 9783642298721 |
DOIs | |
Publication status | Published - 2012 |
MoE publication type | A4 Article in a conference publication |
Event | Workshop on E-Business on E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life - Shanghai, China Duration: 4 Dec 2011 → 4 Dec 2011 Conference number: 10 |
Publication series
Name | Lecture Notes in Business Information Processing |
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Volume | 108 LNBIP |
ISSN (Print) | 1865-1348 |
Workshop
Workshop | Workshop on E-Business on E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life |
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Abbreviated title | WEB |
Country | China |
City | Shanghai |
Period | 04/12/2011 → 04/12/2011 |
Keywords
- evaluation system
- Online review
- text mining