Exploration and Exploitation on Two Dimensions: Product/Technology and Customer/Market

J. Aspara, H. Tikkanen, P. Järvensivu, E. Pöntiskoski

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEMAC European Marketing Academy 36th Annual Conference, Reykjavik, Iceland, May 22-25, 2007
EditorsH. Ö. Engilbertsson
PublisherEuropean Marketing Academy (EMAC)
Publication statusPublished - 2007
MoE publication typeA4 Article in a conference publication

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