Exploration and Exploitation in Innovation Search: Resource Positioning Analysis in Assessing Firm Profitability

Matti Tuominen, Saara Hyvönen, M. Anttila, S. Kajalo, A. Rajala, K. Möller, S. Matear, G. Greenley, G. Hooley

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEMAC European Marketing Academy 34th Annual Conference, Milan, Italy, 24-27 May, 2005
PublisherEuropean Marketing Academy (EMAC)
Publication statusPublished - 2005
MoE publication typeA4 Article in a conference publication

Cite this

Tuominen, M., Hyvönen, S., Anttila, M., Kajalo, S., Rajala, A., Möller, K., Matear, S., Greenley, G., & Hooley, G. (2005). Exploration and Exploitation in Innovation Search: Resource Positioning Analysis in Assessing Firm Profitability. In EMAC European Marketing Academy 34th Annual Conference, Milan, Italy, 24-27 May, 2005 European Marketing Academy (EMAC).