Exploration and Exploitation in Innovation Search: Resource Positioning Analysis in Assessing Firm Profitability

Matti Tuominen; Saara Hyvönen; M. Anttila; S. Kajalo; A. Rajala; K. Möller; S. Matear; G. Greenley; G. Hooley

Exploration and Exploitation in Innovation Search: Resource Positioning Analysis in Assessing Firm Profitability

Matti Tuominen, Saara Hyvönen, M. Anttila, S. Kajalo, A. Rajala, K. Möller, S. Matear, G. Greenley, G. Hooley

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	EMAC European Marketing Academy 34th Annual Conference, Milan, Italy, 24-27 May, 2005
Publisher	European Marketing Academy (EMAC)
Publication status	Published - 2005
MoE publication type	A4 Conference publication

Cite this

@inproceedings{f4f66c112932464d877a9f3ae697dab4,

title = "Exploration and Exploitation in Innovation Search: Resource Positioning Analysis in Assessing Firm Profitability",

author = "Matti Tuominen and Saara Hyv{\"o}nen and M. Anttila and S. Kajalo and A. Rajala and K. M{\"o}ller and S. Matear and G. Greenley and G. Hooley",

year = "2005",

language = "English",

booktitle = "EMAC European Marketing Academy 34th Annual Conference, Milan, Italy, 24-27 May, 2005",

publisher = "European Marketing Academy (EMAC)",

address = "Belgium",

}

Exploration and Exploitation in Innovation Search: Resource Positioning Analysis in Assessing Firm Profitability. / Tuominen, Matti; Hyvönen, Saara; Anttila, M. et al.
EMAC European Marketing Academy 34th Annual Conference, Milan, Italy, 24-27 May, 2005. European Marketing Academy (EMAC), 2005.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - Exploration and Exploitation in Innovation Search: Resource Positioning Analysis in Assessing Firm Profitability

AU - Tuominen, Matti

AU - Hyvönen, Saara

AU - Anttila, M.

AU - Kajalo, S.

AU - Rajala, A.

AU - Möller, K.

AU - Matear, S.

AU - Greenley, G.

AU - Hooley, G.

PY - 2005

Y1 - 2005

M3 - Conference article in proceedings

BT - EMAC European Marketing Academy 34th Annual Conference, Milan, Italy, 24-27 May, 2005

PB - European Marketing Academy (EMAC)

ER -