Exploration and exploitation across three resource classes market/customer intelligence, brands/bonds and technologies/processes

Jaakko Aspara, Henrikki Tikkanen, Erik Pöntiskoski, Paavo Järvensivu

Research output: Contribution to journalArticleScientificpeer-review

27 Citations (Scopus)
Original languageEnglish
Pages (from-to)596-630
JournalEuropean Journal of Marketing
Volume45
Issue number4
DOIs
Publication statusPublished - 2011
MoE publication typeA1 Journal article-refereed

Cite this